Top Personal Finance Apps in South Africa: Q1 2025 Performance

In the first quarter of 2025, the top personal finance budgeting and planning applications on a unified platform in South Africa demonstrated varied performance trends in terms of downloads, revenue, and active users.

Splitwise saw its weekly revenue fluctuate, starting at approximately $540 and closing the quarter around $429. Downloads were initially high at about 995, experiencing a dip mid-quarter before stabilizing around 719. Active users began at 24K, peaking mid-quarter at 25.6K, and then slightly declining to finish at 21.3K.

YNAB experienced a modest increase in weekly revenue, starting at $199 and reaching a peak of $315 in late March. Downloads showed a downward trend, with numbers starting at 252 and settling around 121. Active users fluctuated slightly, closing the quarter at approximately 453.

Wallet - Daily Budget & Profit maintained a steady revenue stream, peaking at $276 in February. Downloads varied, with an initial high of 459 and a low of 228 by the end of March. Active users remained relatively stable, ending the quarter at 825.

Buddy: Budget Planner App started with a revenue of $187, experiencing fluctuations and ending at $156. Downloads followed a similar pattern, beginning at 522 and concluding at 262. Active user numbers showed slight variability, closing at 439.

Monefy: Money Tracker had relatively stable revenue, peaking at $144 in January. Downloads were low throughout the quarter, ending at 106. Active users showed a slight increase, finishing at 375.

These insights are based on data from Sensor Tower, where more detailed analysis can be found.